Casar | Enterprises Website - BLOG
Steps to a Google-friendly site


Steps to a Google-friendly site

Things to do

Our Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site.

Give visitors the information they're looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.

Make sure that other sites link to yours

Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in our Webmaster Guidelines.

Only natural links are useful for the indexing and ranking of your site.


Make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.


Things to avoid

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.

Don't use images to display important names, content, or links. Our crawler doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.

Don't create multiple copies of a page under different URLs. Many sites offer text-only or printer-friendly versions of pages that contain the same content as the corresponding graphic-rich pages. If your site has identical content that can be reached via different URLs, there are several ways of indicating the canonical (preferred) version of a page. More information about canonicalization.

By Google

Contact CASAR | Enterprises for all of your website & SEO needs.


Breaking News: Google To Remove Revenge Porn From Search Engine


Breaking News: Google To Remove Revenge Porn From Search Engine

June 22,2015

In the summer of 2014 when Google announced that it would no longer allow its popular Google Ad-Words program to be used for any links to porn sites or to contain any sexually explicit language, it was a big deal. It was an unprecedented move by the company that seemingly owns the internet and it was also a huge step in the right direction for those who don’t want porn links stacked amongst their everyday searches.

Well, just this past weekend Google continued their winning streak of not wanting to proliferate porn in society. The company recently posted on their Public Policy Blog that they are creating a web form for those who have been victimized by revenge porn to have their images removed from Google’s search engines. In the statement, Google says:

We’ve heard many troubling stories of “revenge porn”: an ex-partner seeking to publicly humiliate a person by posting private images of them, or hackers stealing and distributing images from victims’ accounts. Some images even end up on “sextortion” sites that force people to pay to have their images removed. Our philosophy has always been that Search should reflect the whole web. But revenge porn images are intensely personal and emotionally damaging, and serve only to degrade the victims—predominantly women.

Google is showing that they are very aware of the terrible trend of revenge porn in our society, which has basically become a digital form of sex slavery. With the perfect mixture of smart phones, sexting, and social media, revenge porn has become such an issue that currently 18 U.S. states have laws to help prosecute offenders and protect victims of revenge porn.

Google continues in their statement:

So going forward, we’ll honor requests from people to remove nude or sexually explicit images shared without their consent from Google Search results. This is a narrow and limited policy, similar to how we treat removal requests for other highly sensitive personal information, such as bank account numbers and signatures, that may surface in our search results.

In the coming weeks we’ll put up a web form people can use to submit these requests to us, and we’ll update this blog post with the link.

This is an unbelievably huge step in the right direction. With people being victimized daily by pictures/videos sent to an ex-partner, or by images that were captured without their knowledge, it is about time that internet giants like Google join the fight and do what they can to help the situation. But Google admits in their statement that it won’t be a catch-all fix to the problem:

We know this won’t solve the problem of revenge porn—we aren’t able, of course, to remove these images from the websites themselves—but we hope that honoring people’s requests to remove such imagery from our search results can help.

While there is no perfect solution to fixing something as complex and ever-changing as the internet, this noble move by Google will most definitely help to prevent a lot of sexual exploitation that happens on the world wide web.

Google rocks.

What YOU Can Do

SHARE this article to help people get educated on the harms of revenge porn and to celebrate companies like Google for making a difference.

Actual Article Link



Rolling out the mobile-friendly update - by Google

As we noted earlier this year, today’s (April 21, 2015) the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

April 21st a mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices

This update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.  You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.

Questions? See our FAQ or ask on the Mobile Websites section of the Webmaster Forum.

Originally Posted on April 21, 2015 by Takaki Makino and Doantam Phan

At CASAR | Enterprises we specialize in designing and developing (responsive) mobile-friendly websites with an integrated Blog and Blog integration publishing to select Social Media applications.   Therefore, when you update your website Blog the system can also, automatically, publish to your Social Media applications saving you time, effort, potential mistakes and money. 

For the rest of 2015 CASAR | Enterprises is offering, to our older customers, the ability to upgrade their current non-mobile-friendly website to a (responsive web design) mobile-friendly website at a special reduced rate.  This offer will expire on December 31, 2015.

We look forward to hearing from you regarding your website needs.  Contact us today!!!


Testimonial - ProQuality Contracting


Testimonial - ProQuality Contracting

It has been our pleasure to work with Dennis Casarez to develop our website and facilitate the incorporation of our Facebook and LinkedIn pages.  Dennis approached the job with a desire to fully understand our needs, consequently the website directly reflects what we wanted to see.  We feel the work was accomplished in a timely manner and for a competitive rate.  His attention to detail was awesome.  He truly has integrity and is willing to go the extra mile to get the job done right.

We Thank you!

Michael Trozera, Owner
ProQuality Contracting



Client Testimonial - ACE Tutoring

"I wanted to share a cool story that happened at our San Marcos center yesterday when Steve met with a mother of a potential new student. Though she loved the strategies she and Steve discussed for her daughter, her husband (who did not attend the meeting) hesitated to commit to a long term academic support plan. We too often experience this occurrence when a key family member cannot attend the assessment results meeting. Amazingly...when the father reviewed our website later that night, he changed his tune and enrolled his child for the entire school year! Not only was he excited that our website presented our services professionally, he was touched by our sincere desire to support our students. Our website accomplished what we had wished: distinguishing our services from the generic and outdated programs out there while reflecting our passion to help students reach their full potential in our nurturing and professional environment. 
Again, thanks so much for your support and responsiveness to our needs."
Anh and Steve Eggers, Owners
ACE Tutoring of San Marcos, Poway and Carlsbad



Welcome to Our New Website

We want to thank everyone for your business and for your support in our growth.  After a very long time we finally were able to update our own website.  Check it out and let us know what you think.  Also, don't forget to LIKE US on Facebook!!!