As we noted earlier this year, today’s (April 21, 2015) the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
April 21st a mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.
Originally Posted on April 21, 2015 by Takaki Makino and Doantam Phan
At CASAR | Enterprises we specialize in designing and developing (responsive) mobile-friendly websites with an integrated Blog and Blog integration publishing to select Social Media applications. Therefore, when you update your website Blog the system can also, automatically, publish to your Social Media applications saving you time, effort, potential mistakes and money.
For the rest of 2015 CASAR | Enterprises is offering, to our older customers, the ability to upgrade their current non-mobile-friendly website to a (responsive web design) mobile-friendly website at a special reduced rate. This offer will expire on December 31, 2015.
We look forward to hearing from you regarding your website needs. Contact us today!!!